Despite winning the support of cloud competitors like NVIDIA GeForce Now by promising blanket access to ABK games, the CMA still blocked the deal, saying it didn't want to have to create and oversee a regulatory framework for the nascent market.Īccording to Microsoft, Xbox Cloud Gaming on mobile devices has been "unsuccessful," using Fortnite access as an example. In any case, Microsoft finds itself on the back foot with the CMA and other regulators.
How it seeks to circumvent Apple and Google's rules about monetization, and indeed the very existence of third-party app stores, remains wholly to be seen - which is perhaps why it didn't espouse this strategic aim too heavily. Microsoft has expressed plans to build an Xbox store for mobile games of sorts. Microsoft has also argued its plans to break the Apple-Google duopoly over mobile payments, something Epic Games' with Fortnite is attempting to do via the courts in the United States and European Union.
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